Wine is an art form
The “French Touch” or “French House” is an expression which dates back from the 80s and describes a style of house music originally produced by French musicians in the 1990s.. The defining characteristics of the sound are heavy reliance on filter and phaser effects both on include Daft Punk, Cassius, Modjo and Étienne de Crécy.
The term “French Touch” was first used in Paris in July 1987. Jean-Claude Lagrèze, a photographer of parisians; nights created a couple of “French Touch” parties at The Palace to make people discover house music. The parties were driven by DJ Laurent Garnier, Guillaume la Tortue and David Guetta.
This expression started in the early nineties in the Parisian music scene however it fits very well the fashion industry since most of the iconic fashion designers form the 19th and 20th century and to some extent 21st century were or are French.
Coco Chanel, Christian Dior and Yves St Laurent are the most famous fashion
designers who influenced the world fashion since as early as the 1930’s
Also Louis Vuitton, Pierre Cardin, Pierre Balmain Hubert de Givenchy, Courreges Ungarro and Christian Lacroix just to name a few…
Their styles were unique setting trends but as everything which is beautiful they creations were by large timeless.
This is way to honor them to have on the labels of French Touch some illustrations largely inspired by these fashion creative geniuses.
What is the connection in between music, fashion and wine, well there are plenty. Like music and fashion, wine is an art form.
And when it comes to wine there is definitely a “French Touch”. French wines are different. They express balance and complexity instead of pure power and maximum fruit extraction, thus the French Touch is quite fitted.
An art where tradition and innovation successfully blend
The concept of Fashion
Fashion is part of the creative world. Is fashion a form of art, definitely it is. Since the concept of French Touch establishes a bridge in between the musical movement known as French Touch, the fashion world largely French in terms of the number of star designers and its influence and the wine world where France remains a dominant force even if not as strongly so as it was 30 years ago.
For French, wine making is also an art where tradition and innovation successfully blend.
Actually fashion design already in the 15th century was very prominent in France in term of design and production.
In the 17th century it was already a business generating revenue for the makers and bringing prestige.
The famous and highly important Royal Minister of Finances Jean Baptiste Colbert said that Fashion was as important to France than gold was to Spain.
The terms and the concepts of “Haute Couture” which originated in the 1860s and “Pret a Porter” which originated in the 1960s are French concepts which became the alpha and omega of the fashion industry worldwide and remain so.